Fairlife to Build a $650M New Processing Plant in New York
Fairlife, a subsidiary of The Coca-Cola Company, has announced its plans to construct a new processing facility in Upstate New York with an investment of $650 million. The Coca-Cola Company announced the news on its website.
The proposed facility, set to be established in Webster, New York, will cover an impressive 100 acres. The company intends to leverage local milk cooperatives to produce high-quality dairy-based beverages and distribute their products to retailers across the region.
The decision to establish the new facility in Webster, New York, was based on several factors. The region's proximity to top-notch dairy cooperatives in Rochester and Niagara and a skilled workforce boasting relevant manufacturing and food and beverage experience made it a highly attractive location for Fairlife's expansion plans.
New York's Governor Hochul expressed her enthusiasm about Fairlife's decision to invest in the Webster region, acknowledging the vital role that the dairy industry plays in the state's economy. She noted that the $650 million investment by Fairlife will create job opportunities and bring economic benefits, positioning New York as one of the nation's top dairy producers.
The groundbreaking and construction of the new Fairlife facility will commence in the fourth quarter of 2023, pending due diligence and requisite approvals. The project planners expect the plant to be operational in the fourth quarter of 2025.
Fairlife, established in 2012, has experienced remarkable success with its belief in enhancing milk's inherent health benefits by creating better-tasting products that align with modern consumer lifestyles. The company's portfolio includes popular offerings such as Fairlife ultra-filtered milk, Core Power protein shakes, and Fairlife Nutrition Plan meal replacement shakes. With annual retail sales surpassing $1 billion, Fairlife continues to grow, investing in the new processing plant a crucial step in its ongoing expansion strategy.
This significant investment by Fairlife symbolizes the company's commitment to meeting consumer demand and demonstrates the value New York dairy farms bring to the national market. The construction of the new processing plant aligns with Fairlife's mission to bring its high-quality dairy products to even more households nationwide-- While boosting the New York Dairy industry in the process.
